Your Google data, finally making sense
Track your search rankings, spot opportunities, and see what's actually working — in one simple dashboard built for UK small businesses.
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Clicks
1,247
+12%
Impressions
28.4k
+8%
Avg CTR
4.39%
+0.3%
Avg Position
14.2
-1.4
Works with your existing Google tools
What Metrikl replaces
Three Google platforms.
Zero jargon. One dashboard.
Right now, understanding your website means logging into Search Console, Analytics, and Google Ads separately — then trying to make sense of three different dashboards full of acronyms. Or you're paying an agency hundreds of pounds a month to tell you what your own data says. Metrikl replaces all of that.
Get found
See exactly how people find your business on Google. Metrikl pulls in your search data and shows you which keywords bring visitors, how your rankings are moving, and whether your visibility is growing or shrinking — in plain English, not analyst jargon.
Get visitors
Know which pages actually bring people to your site — and where they come from. See your top-performing pages, traffic sources, and how visitors behave when they arrive. One screen. Updated daily.
Get leads
Connect the dots between your traffic and your actual enquiries. Metrikl shows you which pages turn visitors into enquiries, which keywords drive real business, and where you're spending ad budget on clicks you'd get for free.
See exactly which search terms bring people to your door.
Every day, potential customers type questions into Google. Some of those searches lead to your website. Metrikl shows you exactly which ones — and whether you're being found more or less than last month.
- See every keyword that drives traffic to your site, ranked by clicks
- Track how your search rankings change week by week
- Spot which keywords are rising and which are slipping
- Understand how visible you are on Google — without the jargon
- Filter by device type to see how mobile vs desktop visitors find you
Discover the searches your competitors are winning — and you're not.
You might rank on page 2 for dozens of keywords your ideal clients are searching right now. Metrikl finds these near-misses and tells you exactly where a small improvement could put you in front of new customers.
- See keywords where you rank on page 2 — just outside your customers' view
- Find high-value search terms with low competition
- Spot keywords where a small position improvement would mean a big traffic jump
- Prioritise the opportunities that are easiest to win
Know which pages make you money — and which ones just look busy.
Not all traffic is equal. Some pages bring hundreds of visitors who leave immediately. Others bring ten who all get in touch. Metrikl shows you the difference — without needing a data science degree.
- See every page's visitors, engagement, and conversion rate in one view
- Traffic-light health scores (Good / OK / Poor) — no interpretation needed
- Spot pages that get traffic but lose visitors before they enquire
- Compare this month to last month in one click
- Understand where your traffic comes from — search, social, ads, or direct
💡 You could save ~£17.60/day by pausing ads on keywords you already rank for organically.
Stop paying for clicks you'd get for free.
If you're running Google Ads, there's a good chance you're bidding on keywords where you already appear in organic search results. That's money you don't need to spend. Metrikl shows you the overlap so you can redirect your budget.
- See exactly where your paid and organic keywords overlap
- Identify wasted ad spend on terms you already rank for
- Find keywords where you have no organic presence — where ads actually matter
- Get a clear picture of your total search visibility: paid + organic combined
local plumber reviews
Position 11 → needs 1 more to hit page 1
boiler replacement cost
1,200 impressions but only 2% CTR
gas safe engineer near me
Appeared 3 days ago — position 18
Your biggest quick wins, ranked and ready.
Not every improvement needs months of work. Some of your keywords are one or two positions away from the first page of Google — where the vast majority of clicks happen. Metrikl finds these for you automatically.
- Keywords ranked 8–20 that are closest to breaking onto page 1
- Pages with high impressions but low clicks — where a better title could double your traffic
- New keywords Google has started showing your site for
- Keywords you've recently lost ground on — catch the slide before it hurts
Clicks
84
127
Impressions
2.1k
2.8k
CTR
4.0%
4.5%
Position
8.4
6.2
Showing correlation, not causation — other factors may have contributed.
Made a change to your site? See exactly what happened next.
Every time you publish a blog post, tweak a page title, or update your homepage, you're left wondering: did it help? Metrikl lets you log changes and automatically compares your metrics before and after.
- Log any website change — new content, redesigns, title tweaks, technical fixes
- Automatic before/after comparison of clicks, impressions, position, and CTR
- See whether a change helped, hurt, or made no difference
- Track up to 5 active changes at once
- Correlation-based language — tells you what changed, not what caused it
Simple pricing, no surprises
Start with a 14-day free trial. No credit card required.
Starter
Everything to track and grow your search performance
- Google Search Console dashboard
- Google Analytics 4 page health
- Keyword tracking & rankings
- Opportunity finder
- Device & country breakdowns
- CSV export
- Email support
Pro
For businesses making regular site changes
- Everything in Starter, plus:
- Post-Live Change Tracker
- Before/after metric comparison
- Correlation insights
- Completion email alerts
- Priority support
Who Metrikl is for
Built for businesses that want answers, not analytics training.
Tradespeople
Plumbers, electricians, builders
Healthcare
Dentists, physios, opticians
Professional Services
Accountants, solicitors, consultants
Property
Estate agents, lettings, management
E-commerce
Online shops, product businesses
Personal Services
Salons, gyms, beauty clinics
Our customers spend less time in spreadsheets and more time running their business.
“I used to dread Monday mornings because I knew I'd spend an hour trying to make sense of Search Console. Now I open Metrikl, see exactly what's changed, and get on with my day. It's like having a marketing person without the salary.”
James T.
Plumbing & Heating, Bristol
via Beta Feedback
“We were paying an agency £400 a month just to tell us which keywords were working. Metrikl shows us the same thing — and we spotted three terms we were paying for in Google Ads that we already ranked for organically. That alone saved us more than the subscription.”
Sarah L.
Accountancy Practice, Manchester
via Beta Feedback
“Google Analytics used to make me feel stupid. All those reports and none of them told me what I actually needed to know — which pages bring in new patients. Metrikl tells me that in about 30 seconds.”
Rachel M.
Dental Practice, Edinburgh
via Beta Feedback
“We publish new property listings every week but never knew if they were actually getting found on Google. The Change Tracker shows us exactly what happens after each update. We've completely changed how we write our listings.”
David K.
Estate Agency, Leeds
via Beta Feedback
Ready to see what your website's really doing?
Join UK small businesses who've stopped guessing and started growing.
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